The Inside Story

Frame features pioneered by Serotta

What's the greatest factor in how Serotta is better and different from their competition?

It's the tubing. It's referred to as the Colorado Concept Performance Design. Serotta has set the standard for the industry in tube design. All tubes are butted on the inside, tapered on the outside and are dimensioned to your frame size and need. The result are tubes which are stiff where they need to be stiff, compliant where they should be compliant and strong where they need to be strong.

The S-Bend chainstay (now copied by many leading brands) was invented by Serotta for the members of the 1984 US Olympic Team. The design resists bottom bracket deflection by boosting drivetrain rigidity by 10-13% over conventional chainstays while yielding just enough to provide necessary "sticktion" for hard cornering and full acceleration.

Serotta Headon Cable Guides. Cleaner cable routing with machined navel brass barrel adjuster eliminates finish abrasion caused by cable housing rub and allows on-board micro derailleur adjustments so that you will always have a crisp shifting Serotta.

Serotta Fork Options

Cool Serotta Extras

The Serotta Size Cycle

The fit is the key. Research proves that when you have an optimal fit you will ride faster and longer, with greater confidence in cornering and descents, all in greater comfort. Virtually all fitting systems operate on the same premise. Measurements of a cyclist's body are applied to mathematical formulas to determine (theoretical) frame size and positioning. While these methods can be close (if you are a medium-tall 25-year old male), they are rarely precise. That's because humans are each unique and unfortunately none of these popular systems factor in the numerous elements which effect the individual's natural body movements and positioning. These are: the size, shape, and relative positioning of an individual's limbs and joints as well as flexibility and fitness.

Through more than 25 years of working with and observing thousands of cyclists, from the elite professional to the aging enthusiast, Serotta has refined a holistic approach to bicycle fitting-the Serotta Size Cycle fitting system. A trained Size Cycle technician will utilize all the important elements on the way to developing a proper fit. Beginning with proper handlebar and saddle selection, through determining frame geometry, the infinitely adjustable Size Cycle allows the cyclist to try an unlimited range of positions until the ideal (not theoretical) position is found.